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Two new books by Bruce Piasecki to be published by Square One Publishers in 2015: Missing Persons: A Life of Unexpected Influences and New World Companies: The Future of Capitalism • • • LEARN MORE »
The Surprising Solution
Going green and solving world problems is no longer something businesses do just for good PR. It’s the most important and revolutionary factor driving the incredible success of businesses on the right side of the wave, and hurting those that are falling behind. In this groundbreaking new book, leading environmental and business strategist Bruce Piasecki demonstrates that going green and solving global problems is the new benchmark by which corporations will be judged. Just as importantly, socially responsible capitalism will be the key to driving profits for 21st-century businesses.
The Surprising Solution is nothing less than a roadmap to the future of capitalism. It describes the revolution in business in which the corporations that can best address environmental and social issues — in part by creating superior products designed for sustainability — will be the ones to thrive and profit in this new world. Discover how to take hold of this vital new force in business and improve both the world and your bottom line at the same time.
Published by Sourcebooks in November 2009, The Surprising Solution includes an introduction by the author addressing the recent vast changes in the world economy, an Afterword by Patricia Aburdene (author of the Megatrends series), and timely case studies that reflect the transformation in the business environment over the past two years.
World Inc. is about the world of 21st-century capitalism: defining the tasks of tomorrow and redefining the very concept of leadership within that world. In that world, corporate strategy takes place as much in the company boardroom as in the family kitchen. Facing ever-mounting pressures from global warming, disappearing ecosystems, dwindling resources, the widening divide between rich and poor, looming pandemics, and other problems that threaten literally everyone on the planet, humanity must understand that the question of who has made the most money by selling the most widgets in a given year, as a one-dimensional benchmark of “success,” has now become practically irrelevant.
In the new global equity culture, conventional stock valuation models that fail to recognize the “hidden” value of a company are giving way to ratings tools that quantify such intangibles as superior management, ability to innovate, good governance, corporate transparency, and other factors that determine whether or not a company will be profitable not just now but in the future. It is no longer enough for companies to compete merely on price and quality — today, they must compete also in the arena of social responsibility, demonstrating their commitment to meet the real needs of society at large.
In Search of Environmental Excellence
For the past thirty years, citizens alarmed by an increasingly fouled environment have searched for a means to assess — and correct — the health of the land we inhabit. Now, with this eye-opening volume, we can at last identify what we’ve been doing right, and what we’ve been doing wrong. Using information largely unavailable to the public, experienced policy analysts Piasecki and Asmus offer a timely and consise resource proposing practical solutions to today’s most pressing environmental concerns. Drawing on the latest reports and surveys and on the opinions of officials, policymakers, activists, industry leaders, and ordinary citizens, they address the issues that dominate the headlines and our lives: global warming deforestation the nuclear industry toxic dumping national sacrifice zones alternative energy sources agricultural abuse on the search for solutions moving beyond blame external affairs issues management reliable strategies and more.
Clearly thought out and passionately presented, here is a now accepted blueprint for survival, a masterly exploration of how industries, environmental concerns, and voters can work hand in hand to make our land fruitful and healthy once more. This work has become a trusted source since its release by Simon and Schuster in 1990. A clarion call to action, In Search of Environmental Excellence is essential reading for today’s generation, which recognizes that only by moving beyond blame can the answers be secured.
Corporate Environmental Strategy
Here is the inside story of how four major multinational coporations proved that responsible environmental policy is not only right — it’s profitable. Union Carbide, ARCO, AT&T, and Warner-Lambert successfully transformed environmental performance from a major liability to a major asset. The methods they developed can be applied in virtually any industry setting to increase competitiveness.
“Bruce Piasecki is a keen observer of the arena where corporate politics and environmental goals intersect. His new book Corporate Environmental Strategy contains invaluable insights into the coming change for the positive in ecological affairs.”
– Gregg Easterbrook, Newsweek
“This is a book for policy and opinion leaders, managers, and businesspeople. While others talk about ‘green marketing,’ Piasecki tackles the harder task of showing how environmental improvement can be used as a strategic asset by industry to gain competitive advantage.”
– from the Foreword by Bill Perkins and Ellen Lepper, Founding Partners of The Potomac Communications Group
“Corporate Environmental Strategy will contribute to society’s understanding that the environment protection initiative in the United States has moved from polarization to partnership.”
– Thomas S. Davis, President and Founder of Thomas Davis and Associates
Environmental Management and Business Strategy
By Bruce W. Piasecki, President & Founder of the AHC Group and Kevin A. Fletcher & Frank J. Mendelson, leading researchers at Rensselaer Polytechnic Institute With this book you will gain the necessary skills to develop an effective corporate environmental strategy. It is organized around three classic global needs shared by both business strategists and environmental leaders: achieving compliance, recognizing business opportunity, and answering public expectations.
The cases in this text are designed to reach both experienced managers and newcomers, through a compelling conceptual narrative that connects basic business needs with mounting environmental and energy choices.
“Environmental compliance is no longer the target but the floor from which economic value can be created. Recognizing economic opportunities and getting the affected public to understand the greater benefits are why we hired the AHC Group and its Rensselaer team of researchers in the first place. This book brings these critical components in focus with practical examples, insightful discussions and helpful resources to assist any company’s management in developing successful environmental business strategy. Its appeal to newcomers resides in its readability and effective prose.”
– Steven P. Rowe, Assistant General Counsel and Lead Environmental Manager at Holnam, Inc.